Date: December 21st, 2013 (Sat)
- 16:00~16:50 Presentation & Q&A;
- 17:00~17:30 Business Meeting;
- 18:00~20:00 Bonenkai
Venue: Tokai University, Takanawa Campus 東海大学高輪キャンパス Room 4102
Key Factors for Designing EBP Courses
The presenters’ research aims at systematically establishing a connection between university and industry to pragmatically develop courses in English for Business Purposes (EBP) and corresponding materials. In the interest of examining the present status of international communication at global businesses in Japan, the presenters have conducted two primary phases of data collection. First, on-line research was undertaken with 1,000 business people across Japan to analyze the need for English at Japanese companies operating globally. Next, questionnaires were distributed to 100 business people assigned to planning and organizing English education, to both obtain data regarding English courses given to their employees and examine corporate language policies. Respondents were also asked to list English courses considered important at university based on their perspectives in relation to skills and contents. In this presentation, the results of data analysis to date will be explained, highlighting a gap between the English courses in place and English needs at these companies. The presenters will then outline a plan for their future research regarding the designing and implementation of practical EBP courses, which will aid in the shaping of tertiary education to better meet the needs of industry.
Kazushige Tsuji is a professor in the Department of English at Mukogawa Women’s University. His current interests include building bridges between university and industry to systematically design and implement EBP courses.
Setsu Tsuji currently teaches English courses at Kansai University and Mukogawa Women’s University. Her present research interests are English for Business Purposes(EBP), and international communication management.